Amazon's Jimmy Dean Egg Scanner

Amazon Ads partnered with Tyson to create a unique rewardable AR experience. The project's brief stated that the advertiser wanted to create an experience where a customer could use their handheld device's camera to scan an egg resulting in the customer receiving a coupon code for a free Jimmy Dean sausage. Alex was responsible for prototyping the pre-sales request and building the production execution. The launch of this experience marked several firsts for Amazon Ads, including first AR ad experience and first Amazon custom landing page to utilize handheld device cameras.

Below is the prototype demo that allowed for the sale of the campaign.

The experience is best viewed on mobile. Scan an Egg