Cheetos Hands Free House
While leading Design Technology for Amazon Ads' Brand Innovation Lab, I was lucky enough to assist with unlocking an opportunity for Pepsi to partner with Amazon Ads, IMDb, and Alexa to build the Cheetos Hands Free House for SXSW.
My role in this campaign was to lead efforts required to make the virtual experience come to life, allowing Amazon's customers to experience each room of the Hands Free House in 3D. The below proof of concept unlocked the VR tour experience and marked the first in-app Ads VR Tour experience for Amazon.
To date, this is one of the most fun and rewarding projects I've worked on. Don't take my word for it, check out what Fox 7 in Austin had to say about it. On mobile, the experience taps into a user's mobile device's accelerometer allowing them to navigate each room without swiping the screen. As a finishing touch, I incorporated sound design to truly immerse the customer in our Hands Free House.